Why is good public speaking important to the business world? – TALLspeaking – Communication Coach

20 May

Bad presentations are an opportunity lost.

It’s expensive and time-consuming to gather groups of employees, or shareholders, or customers, or the general public together. You should have a good reason for doing so. And you should make the most of the time spent together. Especially in this virtual age, gathering a group of people is an enormous opportunity to move them, to inspire them, to re-excite them about your company, your products, or your mission.

Bad presentations can hurt your organization.

If a leader of an organization gives a bad speech, some portion of the audience will conclude one of the following things:

  • The company has lackluster leadership and therefore won’t do well in the future
  • The organization is wasting my time; I should look elsewhere for another job
  • This company is an embarrassment and it doesn’t deserve my best efforts.

You don’t want employees concluding these kinds of damaging things. You want them concluding the opposite of these notions, in fact. Make your presentations good.

Good presentations can turn around a bad situation.

Because of the public nature of a speech, it’s a great opportunity to right a wrong done to employees, or correct a misapprehension, or change a perception. Things said from the stage to an assembled majority of an organization have the force of corporate legislation. Words uttered by a chief executive in public can heal. Employees will act on what is proclaimed, and an organization headed in the wrong direction can be righted.

Good public speaking can create enormous opportunities for innovation and healthy competition amongst employees.

A good public speech can launch a decade-long quest for the moon, or inspire people to compete for a prize for the best new product, or find new ways to save money and make processes more efficient. A good public speech is a great way to throw down the gauntlet to the assembled people to find new solutions to difficult problems.

A good presentation can change the world.

Every presidential campaign in the last 100 years was launched with a presentation by the candidate. That presentation was an enormous opportunity for that candidate to lay out the basics of his or her campaign, to inspire the faithful, and to woo the uncommitted. When the stakes are high, a bad speech won’t do. But every speech has that same opportunity within it. The public nature of a presentation means that all eyes will be on you, the speaker, in a way that doesn’t happen often. Don’t miss the opportunity to change the world — for the better.

2 Responses to “Why is good public speaking important to the business world? – TALLspeaking – Communication Coach”

  1. Peter May 20, 2012 at 19:01 #

    Absolutely. In the age of the sound bite, the skill of the orator remains essential.

    • Keith Scott March 11, 2013 at 14:28 #

      Thanks so much!

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