So you think your brilliant? Performance Coaching/TALLspeaking

26 Mar

A camel-bicycle hybrid

 

Businesses get caught up in their own brilliance. This danger is particularly acute in industries like technology, communications and finance, where “being clever” and delivering “the latest thing” is particularly prized. With obvious (and very successful) exceptions, these industries build too many camel/bicycle hybrids, and not enough horses

Customers do not want to have to work your product out, they couldn’t care less about the list of features, and they certainly aren’t remotely interested is just how complicated the whole thing is. Showing how clever you are may fulfill you – it just annoys your customers.

Your job is to take complexity away from the customer. Your job becomes interesting when you deliver something brilliantly simple. Payment processing couldn’t be more dull. The person who came up with one-click ordering is welcome around my house any time.

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