5 Public Speaking Tips to succeed in business!

25 Jun

  • Have something interesting to say. This is 80 percent of the battle. If you have nothing to say, you shouldn’t speak–end of discussion. It’s better to decline the opportunity so no one knows you don’t have anything to say than it is to make the speech and prove it.
  • Cut the sales pitch. The purpose of most keynotes is to entertain and inform. It’s seldom to provide you with an opportunity to pitch. For example, if you’re invited to speak about the future of digital music, don’t talk about the latest MP3 player your company is selling.
  • Focus on entertaining. Many speech coaches will disagree, but the goal of a speech is to entertain the audience. If people are entertained, you can slip in a few nuggets of information. But if your speech is dull, no amount of information will make it great. If I had to pick between entertaining and informing an audience, I would pick entertaining, knowing that informing will probably happen, too.
  • Understand the audience. If you can prove to your audience in the first five minutes that you understand who they are, you’ve got them for the rest of the speech. All you need to understand are the trends, competition and key issues facing the audience members. This simply requires consultation with the host organization and a willingness to customize your introductory remarks.
  • Overdress. My father was a politician in Hawaii. When I started speaking, he gave me this advice: Never dress beneath the level of the audience. That is, if they’re wearing suits, you should wear a suit. To underdress is to communicate, “I’m smarter/richer/more powerful than you. I can’t take you seriously, and there’s nothing you can do about it.” This is hardly the way to get an audience to like you.

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