When I go to networking events people are always in cliques!

14 Aug

In networking you have to break-in!

In networking you have to break-in!

The other day a woman in the audience asked me  this question  “When I go to networking events it seems that everyone is in their own cliques – how do I break in”  The key phrase was break-in because that is exactly what you have to do.  Networking events are competitive and physical events that require a high amount of energy, motivation,and attitude.

Let me break it down – you are putting 50-100 ego driven people in a room who all have self interest and personal motivation as their main drivers.  You can’t walk in thinking that people are going to automatically respond to you and welcome you like a hallmark card.  That is not reality.  You are going to have to show why you deserve to be paid attention too and sometimes that means you have to push your way into a clique.  You have to show that you have the confidence and presence to be taken as a serious contender.

You have to push your way in to the group and then follow that up with conversation that grabs attention that makes people want to listen to you.  How do you get good at it – practice, practice, practice

One Response to “When I go to networking events people are always in cliques!”

  1. Laurie August 15, 2013 at 12:30 #

    It’s really true. I find it helps to wait for open body language and/or eye contact from someone in the “pack” before breaking in with an innocent “what company do you represent?” They are all there for networking BUT I don’t want to appear too pushy. My partner says I am better at mingling than he is so I take that as a compliment and forge on!

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